Simplify your approach. Maximize your digital dollars. Grow your business.
Walk-Up Digital helps companies navigate the constantly evolving digital space, specializing in social media advertising.
Examples of our services:
Creating full-funnel social media advertising strategies for brands of all sizes
Advising startups on how to leverage paid social for early market testing
Educating founders on the fundamentals of social media advertising
Developing hands-on training programs to help brands move their social programs in-house
Conducting campaign audits to evaluate past performance + opportunities for improvement
Full-service management of social advertising campaigns from branding to performance marketing
We tailor our consulting services to fit the unique needs of every business.
Experience with cOMPANIES like…
About the Founder
After working on both the brand and agency side and seeing the unique challenges that social media advertising presented for businesses of all sizes, Melina Peterson founded Walk-Up Digital. Melina has proven success working with global brands to scrappy startups alike, tailoring her consulting services to fit the needs of each client.
She is a lead instructor of Digital Marketing at General Assembly and hosts marketing workshops for organizations like The Wing, helping entrepreneurs grow their businesses through paid social. She also runs the NYC-based lifestyle site 5thfloorwalkup.com, which has been featured by publications like Refinery29 and Apartment Therapy.
Prior to starting her own business, Melina was an Associate Director at SocialCode, a social advertising agency, where she oversaw some of the company's largest retail and beauty accounts like Gap Inc. and Estee Lauder Companies. Before that, she managed digital advertising and social media for the global lifestyle brand, GUESS? Jeans.